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Media Skills Training


How to craft your own 30-second commercial

By Lorraine Howell

Author, Speaker, Speech Coach


Published in 2010, this second edition of Give Your Elevator Speech a Lift! features a new chapter on personal branding, and includes tips on new media and social media.

Whether you’re at a business event or a social function,
what’s the most common question asked by someone you’ve just met?


“What do you do?”


And that’s good because those four words represent a golden opportunity for you to market yourself to a potential client or referral partner. But here’s the catch: In most cases you have just a few seconds — about as long as it takes for an elevator to travel from the lobby to the penthouse — to get your message across and engage your listener’s interest.


How do you do that? With an “elevator speech.”


In Give Your Elevator Speech a Lift!, media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine’s method, you can eliminate the verbal clutter and explain what you do – in 30 seconds or less. You also can determine your listener’s need and interest, making your elevator speech one of your most compelling – and time-efficient – marketing tools for generating new business.


In this age of lightning-fast communication and information overload, getting your message out quickly and effectively will help you rise to the top. So forget the stairs. Give Your Elevator Speech a Lift! shows you how to ride the express elevator to professional success.


Give Your Elevator Speech a Lift! is available through your local bookstore, or through (Kindle and Paperback editions) at the link below:


Amazon: Kindle and Paperback editions available here

For bulk orders please contact me at or call 206-285-5220

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