Whether you’re at a business event or a social function,
what’s the most common question asked by someone you’ve just met?

 

“What do you do?”

 

And that’s good because those four words represent a golden opportunity for you to market yourself to a potential client or referral partner. But here’s the catch: In most cases you have just a few seconds — about as long as it takes for an elevator to travel from the lobby to the penthouse — to get your message across and engage your listener’s interest.

 

How do you do that? With an “elevator speech.”

 

In Give Your Elevator Speech a Lift!, media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine’s method, you can eliminate the verbal clutter and explain what you do – in 30 seconds or less. You also can determine your listener’s need and interest, making your elevator speech one of your most compelling – and time-efficient – marketing tools for generating new business.

 

In this age of lightning-fast communication and information overload, getting your message out quickly and effectively will help you rise to the top. So forget the stairs. Give Your Elevator Speech a Lift! shows you how to ride the express elevator to professional success.

 

Give Your Elevator Speech a Lift! is available through your local bookstore, or through Amazon.com (Kindle and Paperback editions) at the link below:

 

Amazon: Kindle and Paperback editions available here

For bulk orders please contact me at info@mediaskillstraining.com or call 206-285-5220

GIVE YOUR ELEVATOR SPEECH A LIFT!
How to craft your own 30-second commercial

By Lorraine Howell

Author, Speaker, Speech Coach

 

Published in 2010, this second edition of Give Your Elevator Speech a Lift! features a new chapter on personal branding, and includes tips on new media and social media.

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Lorraine Howell launched her business in 1998 after 12 years as a TV news and talk show producer in the San Francisco Bay Area. She coaches top executives and professionals on how to be more effective in public speeches, presentations and networking opportunities.

 

She is the author of Give Your Elevator Speech a Lift!,  a step-by-step guide through her proven process for crafting a personal branding statement.

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