How to craft your own 30-second commercial

By Lorraine Howell

Author, Speaker, Speech Coach


Published in 2010, this second edition of Give Your Elevator Speech a Lift! features a new chapter on personal branding, and includes tips on new media and social media.

Whether you’re at a business event or a social function,
what’s the most common question asked by someone you’ve just met?


“What do you do?”


And that’s good because those four words represent a golden opportunity for you to market yourself to a potential client or referral partner. But here’s the catch: In most cases you have just a few seconds — about as long as it takes for an elevator to travel from the lobby to the penthouse — to get your message across and engage your listener’s interest.


How do you do that? With an “elevator speech.”


In Give Your Elevator Speech a Lift!, media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine’s method, you can eliminate the verbal clutter and explain what you do – in 30 seconds or less. You also can determine your listener’s need and interest, making your elevator speech one of your most compelling – and time-efficient – marketing tools for generating new business.


In this age of lightning-fast communication and information overload, getting your message out quickly and effectively will help you rise to the top. So forget the stairs. Give Your Elevator Speech a Lift! shows you how to ride the express elevator to professional success.


Give Your Elevator Speech a Lift! is available through (Kindle and Paperback editions) at the link below:


Amazon: Kindle and Paperback editions available here

For bulk orders please contact me at or call 206-285-5220

All relaxation and visualization audio exercises are available through iTunes and Amazon/Audible.

Public Speaking: Relax and Stay Confident in the Spotlight

Fear of public speaking is reported to be the number one phobia on the planet. This exercise done on a regular basis helps reduce the stress and anxiety about giving speeches and presentations.

iTunes       Amazon  




Media Interviews: Relax and Stay Focused in the Media Spotlight

Interviews with journalists can be big opportunities and they can be very intimidating. This exercise done on a regular basis helps you stay calm, focused and on target with your message when talking to media.

• iTunes      • Amazon



Networking: Relax and Enjoy Meeting New People

Are you comfortable at networking events? Do you enjoy meeting new people? This exercise done on a regular basis helps you relax and create engaging conversations and extend your personal or business network.

• iTunes      • Amazon



Job Interviews: Relax and Communicate Your Expertise and Value to Prospective Employers

Everything you do and say is under a microscope during a job interview. Your voice, body language and conversational skills are constantly being evaluated. This exercise done on a regular basis helps you stay calm, focused and confident as you pursue the job of your dreams.

• iTunes      • Amazon



Stress Relief: Relax and Handle Life’s Surprises and Big Moments

As the saying goes, “Stuff Happens!” How you respond makes all the difference. Doing this exercise on a regular basis can help you stay calm, relaxed and ready for what life has to offer. Stay in the game!

• iTunes      • Amazon


Lorraine Howell launched her business in 1998 after 12 years as a TV news and talk show producer in the San Francisco Bay Area. She coaches top executives and professionals on how to be more effective in public speeches, presentations and networking opportunities.


She is the author of Give Your Elevator Speech a Lift!,  a step-by-step guide through her proven process for crafting a personal branding statement.



Copyright © 2017 Lorraine Howell. All Rights Reserved.